Iva Fazlova has a 14 years of experience in the field of marketing and advertising. Her career starts in 1999 in Big.bg. She has specialized in the marketing of services, mainly in the field of telecommunications. Her main activities included planning, management of ad events and projects, launch and execution of communication policies, development and execution of marketing plans and strategies, ATL/BTL activities and online marketing communications.
For the last 4 years she’s been working as a Brand Manager in INVESTOR.BG, a leading online media company. Iva is also one of the participants in the forthcoming workshop of LEKOVI Foundation dedicated to the digital media.
How long have you been working with online media, do you prefer them to the traditional ones and why?
I have started in year 2000 – doing websites with HTML, printing them on a sheet of paper and showing them to the clients without any computers, trying to explain “What exactly is a website” and to convince them to have “an online business card with a link to their website”.
Usually the money of the companies are at the same place where their clients are and the clients are mostly online. The marketing mix is defined by the communication goals of a product or service and we shouldn’t exclude the traditional media. The most important thing for the campaign is to be well aimed!
What is missing or is ample in the modern online media in Bulgaria?
Sometimes they lack creativity which is probably due to the excess of “experts” working in this branch.
How far is the moment when all the services in Bulgaria will be fully digitalized? When are we going to apply and receive our driver licenses online?
Our progress is desperately slow! However, since the National revenue agency and the Road Police Agency managed to connect online in the 21st century, there is a light of hope in the tunnel!
Why do young people use broken Bulgarian when writing online? Do we have to be literate online?
I won’t and I can’t answer because I skip everything written in Broken Bulgarian.
If you have unlimited possibilities for the creation of your own online project what would it be?
Innovative and situated in a niche. I hope I’ll have the right type of idea soon.
What type of future do you foresee for the Bulgarian digital media?
Future made of marmalade!